Do UK Food Marketers Aim at Children Online?
Are Nestle and Cadbury–among others–marketing unhealthy [sugary, for example] foods to children online? The British Heart Foundation and Children’s Food Campaign are complaining about this type of activity; the Advertising Standards Authority has strict guidelines for TV adverts targeting kids, but these don’t apply in the same way to Internet activity. Here’s a quote from the Children’s Food Campaign:
Read MoreJunk food companies use loopholes to advertise to children
Junk food companies are using loopholes in advertising rules to ‘swamp’ children with unhealthy food messages while they play online games, charities warn.
Food companies including Kellogg’s, Rowntree and Cadbury set up websites with games, cartoon characters and videos aimed at children.
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