As seasons go, the one best suited to marketing activities is summer. When the Sun is out people are not only more likely to spend their cash (Christmas obviously the exception), but they can more easily be reached, more likely to be on the high street, in parks, walking around the city, basically they are less likely to be shut away indoors.
This is why many businesses focus their marketing efforts on the summer months, stepping up their advertising campaigns a notch. Here are some great ways to market your business during the summer months:
Take it Outdoors
You can run all sorts of promotional events in the great outdoors, weather permitting. You could set up pop up shops in parks or other public spaces. Operatives could stand on the high street handing out fliers, larger businesses could also set up or sponsor outdoor festivals.
Advertising Banners
Advertising banners and pull up banners are most effective in the summer months. They can be positioned outside your store, therefore maximising outreach to passers-by. Actually, quality banners are built to be effective all year round, weather resistant and waterproof.
Great for Smaller Businesses
Marketing is opened up to whole new possibilities during the warmer months. More creative and inventive modes of advertising become possible. This makes it a great season for businesses that are smaller and lack the infrastructure of larger business. Just a solitary marketing banner can reach lots and lots of people who are out to enjoy the Sun.